Privacy Policy

This privacy policy was last modified on the 15th of February 2025.

Overview

About us:

The gaming & apps group of Applicate Private Limited offers free online games and may process your personal information while you play our games. If you have any questions about our data practices, your rights, or any concerns, please contact us at contact@applicatetech.com.

Personal Information That We Collect Through Our Apps:

We collect personal information directly from you, such as when you play our games or register an account. Additionally, we generate data about your gameplay and log activity. If you sign in using a social media account, we may receive details like your name, profile picture, and email address. We also obtain information from third-party sources, including social media platforms.

How Do We Use Your Personal Information:

We use your information to deliver new features and enhance user experience of our games, provide support, and analyze usage for continuous improvement. Additionally, we respond to your inquiries and may send promotional emails, push notifications, or display targeted ads within our games. You can opt out of these communications anytime by adjusting your browser or device settings at any time.

Whom We Share Your Personal Information:

We collaborate with third-party providers for various services outlined in this Privacy Policy, including game servers, support ticketing, and analytics. We also partner with advertisers to display relevant ads. Additionally, we may share your information within our company group and as required by law.

Where We Process Your Personal Information:

We, along with our service providers, process your information in various countries worldwide, including Ireland, Portugal, the United Kingdom, the United States, and other locations.

Your Rights:

You may have the right to delete, or restrict the processing of your information. Additionally, you can object to the use of your information for specific purposes, such as personalized marketing and advertising.

Changes to the Privacy Policy:

We will publish any updates or changes to this Policy here. For significant changes, we will notify you via our website or in-game notifications.

Introduction:

This privacy policy (“Policy”) informs you of your choices and our practices in relation to your Information (as defined below). In this Policy, “Applicate Apps”, “we” or “us” refers to Applicate Private Limited, a company registered in Pakistan with its office located at 189 Korang Road, I-10/3, Islamabad, Pakistan. We choose why we need to use your Information and how it is used, which means we are considered the data controller in certain countries. For this Policy, “Information” means any information relating to an identified or identifiable individual. This includes Information relating to your use of our mobile games (“Mobile Games” or “Games”). When you use the Mobile Games or our Website, you accept our rules and policies which set out how we handle your Information, and you understand we collect, process, use and store your Information as described in this Policy. If you do not agree with this Policy, you must not play any of the Games. If you change your mind in the future, you must stop playing the Games and you may exercise your rights in relation to your Information as set out in this Policy.

1. Personal Information that We Collect

We will process and use the following Information about you:

● When you reach out for support, we may request details you choose to provide, such as your device brand and model, advertising ID, transaction history, or device language. This information helps us assist you more effectively and resolve your inquiries.

● When you play our games, we automatically collect or generate data about your gameplay experience. This may include device information, gameplay activity, in-game interactions, IP address, and other technical data that help us optimize performance, enhance features, and improve your overall gaming experience.

a. We use cookies and similar technologies (e.g., web beacons, log files, scripts) to enhance your gaming experience. These small files, when placed on your device, enable various features and improve functionality. You have control over cookie settings—you can allow their installation, receive notifications before they are set, or disable them entirely through your device or browser settings. However, disabling cookies may affect game performance and limit certain features.

b. We collect various identifiers to enhance your gaming experience and improve our services. This includes your IP address, advertising ID, HTTP headers, MAC address, device ID, country and city-level location data, and device details such as model, brand, language, and operating system.

c. Information regarding your use of the Games: game ID, install and uninstall timestamps, date and time stamps of game events, game time, advertising and promotions engagement, transaction records.

● Information received from third parties

a. We receive data from third-party partners to evaluate the effectiveness of our marketing campaigns and detect fraudulent activities. This information may include your advertising ID, IP address, location, and transaction

b. Payment providers: When you make payments in our Games, we receive the following Information from our payment providers about your transactions: transaction ID, country, payment provider used, purchased item, currency, value, and payment timestamp.

c. details, helping us optimize our campaigns and maintain their integrity.

d. We receive information from third-party advertising providers, including your user ID and details about your interactions with ads displayed in our mobile games. This helps us optimize ad performance and improve your in-game experience.

e. We use third-party analytics software integrated into some of our games to gather insights into user behavior. These analytics reports help us optimize in-game features and events for a better experience. The data received includes your user ID and details about your in-game activity.

Children's Privacy

Our Games are not for children under the age of 13, and Applicate Gaming acts deliberately so it does not collect or process Personally Identifiable Data from children under the age of 13. If you are a parent or guardian of a child who is under the age of 13 (or under the age of 16 in some countries and regions of the European Union) and using our games, we kindly ask that you contact us at contact@applicatetech.com. We will erase your child’s identifiable personal data except where you certify that your child will continue to play our games.

2. How We Use Your Personal Information

We use your Information to:

● Enhancing Your Gaming Experience. We use your information to fulfill our contractual obligations, ensuring seamless access to our games. Additionally, we process your data to enable in-game purchases via Google Play and the iOS App Store while maintaining transaction records. This includes your identifiers, gameplay data, in-game interactions, and other relevant information that enhances your overall gaming experience.

● Enhancing and Monitoring Game Performance. We have a legitimate interest in improving our games for our players. To achieve this, we may automatically collect or generate information about your gameplay experience, along with details about your device, including battery level, Wi-Fi strength, manufacturer, model, operating system, and available storage space.

● Providing Support and Addressing Your Request. We use your information to assist you, respond to inquiries, and resolve any issues or complaints. If you contact us for support, we will create a support account, facilitate assistance, and address your concerns as part of our contractual obligation to you. The information we process for this purpose includes your registration details, identifiers, device information (such as Wi-Fi strength and available storage), and any additional data collected through our customer support channels.

● Sending In-Game Offer Updates. We display promotional offers and information about virtual items available for purchase in-game, tailored to your experience based on factors such as gameplay activity, location, device data, and in-game interactions. This is done in accordance with our legitimate interest in enhancing user engagement.

● Providing Advertising. We display ads and recommendations within our games and other platforms, including promotions for our own games and services you may find relevant. These ads may be personalized based on your interests. Where required, we will seek your consent before showing targeted ads. In cases where consent is not necessary or when providing contextual advertising, we rely on our legitimate interests. If you wish to stop receiving targeted ads, you can withdraw your consent in the game settings. To personalize ads, we process information automatically collected or generated during gameplay, as well as data received from third-party partners.

● Fraud Prevention, Legal Protection, and Policy Enforcement. We have a legitimate interest in safeguarding our users and our platform from fraud, abuse, and other illegal activities. Additionally, we aim to protect our interests by:

a. Monitoring game activity to detect fraudulent behavior or actions that compromise the integrity of our games.

b. Taking necessary steps to prevent and address fraudulent or concerning behavior.

c. Defending against legal claims or disputes.

d. Enforcing our terms, policies, and legal obligations.

To achieve this, we process relevant information, including data you provide, information automatically collected during gameplay, and details received from third parties.

3. Sharing of Your Personal Information

We share your Information with our partner third parties, including:

● Vendors and service providers we rely on for the provision of the Games, for example:

● Cloud service providers who rely on for data storage, including Amazon Web Services.

● Customer support solution providers, who help us manage and respond to our customer questions and complaints. This includes Zendesk Inc., who are based in the U.S.

● User acquisition. We work with a variety of user acquisition partners to help us report on the success of our marketing campaigns. We may use some of your Information to participate in Custom Audience and Lookalike Audience programs, which enable us to display adverts to both existing and prospective supporters when they visit one of our partners’ websites. We may provide an identifier (i.e. your Advertising ID or Facebook ID) to them so they can determine whether you are a registered account holder with them. Our adverts may then appear when you access their websites. See our list of partners.

● Advertising partners. We are an ad-supported service. Subject to your settings, we provide certain Information to advertisers who will use them to serve you with ads in our Games, and we measure who sees and clicks on their ads. We also share advertising identifiers, along with the interests or other characteristics of a device or the person using it, to help partners decide whether to serve an ad to that device or to enable them to conduct marketing, brand analysis, personalize advertising, or similar activities. See our list of partners.

● Payment processors: For Mobile Games, we use payment processors such as Google (if you run Android on your mobile device), Apple App Store payments (if you run IOS on your mobile device). These payment processors are responsible for the processing of your Information, and may use your Information for their own purposes in accordance with their privacy policies as below:

Apple: please see the App Store & Privacy policy available on your Apple device.

Google: https://policies.google.com/privacy

● Companies who belong to the same group as Applicate. We share your Information with different entities which are part of our group of companies.

● Law enforcement agencies, public authorities or other judicial bodies and organizations. We disclose Information if we are legally required to do so, or if we have a good faith belief that such use is reasonably necessary to comply with a legal obligation, process or request; enforce our terms of service and other agreements, policies, and standards, including investigation of any potential violation thereof; detect, prevent or otherwise address security, fraud or technical issues; or protect the rights, property or safety of us, our users, a third party or the public as required or permitted by law (including exchanging information with other companies and organizations for the purposes of fraud protection).

● Change of corporate ownership. If we are involved in a merger, acquisition, bankruptcy, reorganization, partnership, asset sale or other transaction, we may disclose your Information as part of that transaction.

Third-Party Privacy Policies:

If you access our games through a third-party platform such as Apple or Google (“Third-Party Services”), please be aware that these services may collect additional information about you, including data you share with them directly or information about your use of the games, in accordance with their own terms and privacy policies. The privacy practices outlined in this Policy do not apply to Third-Party Services. Additionally, any links to Third-Party Services within our games do not imply endorsement or review by us.

Data Security

Although we have in place security measures to maintain the privacy and integrity of your Information, unfortunately, the transmission of Information via the internet is not completely secure. We may also take extra steps to protect your Information and minimize the Information we process.

4. Locations Where We Process Your Personal Information

We process your information in multiple countries, including those within the European Economic Area (EEA), the United Kingdom (UK), the United States, and others. When transferring your information outside the UK or EEA, we may transfer it to countries recognized as providing adequate protection by the EEA or UK. If a country does not have this adequacy status, we implement standard contractual clauses approved for use in the EEA and UK to ensure your information remains protected during the transfer.

5. Retention Period for Your Information

We retain your information for as long as you are registered or actively using our games, and for up to three years after your last interaction with them. When deleting information, we take steps to ensure it is irrecoverable or irreproducible, and any electronic files containing your data will be permanently deleted.

6. What are Your Rights?

If you are located in the EEA, UK, Switzerland, or are a legal resident of California, you have specific rights regarding your personal information. California residents can refer to Appendix 1 – California Privacy Rights for more details. For individuals in the EEA, UK, Switzerland, or Brazil, additional information on applicable rights can be found below.

● You have the right to access your information and receive details on how we use it and with whom we share it. However, this right is not absolute. For instance, we cannot disclose trade secrets or provide information about other individuals.

● You have the right to request the deletion of your information. However, in certain cases, we may need to retain some data in accordance with data protection laws, such as for legal defense, freedom of expression, or other overriding legitimate interests. If this applies, we will inform you. If your information is held by a third-party data controller, such as an advertising partner or payment processor, we will take reasonable steps to notify them of your request. However, we recommend contacting them directly through their privacy policies to ensure your data is deleted.

● You have the right to: (i) withdraw your consent if you previously provided it, or (ii) object to the processing of your information when it is based on our legitimate interests (see How We Use Your Personal Information above). You may exercise it as given below:

● To stop receiving personalized advertising: for Mobile Games, please withdraw your consent in the in-app Settings.

● To stop receiving push notifications: please change your device settings.

● You have the right to request the correction of any inaccurate information we hold about you.

● In certain circumstances, you have the right to restrict our processing of your information, allowing us to store it but not use it for other purposes.

7. Your Complaints:

We welcome any questions, comments, or requests regarding this Policy. You can reach us at contact@applicatetech.com. If you have a complaint about how we process your information, please contact us, and we will make every effort to address your concerns promptly. This does not affect your right to file a complaint with a data protection authority.

8. Updates to Our Privacy Policy

Any updates or changes to this Policy will be published here.

Advertising and User Acquisition Partners:

We work with the following user acquisition and advertising partners, which are integrated into some or all of our games. To learn more about their privacy practices and how to exercise your data rights, please review their privacy policies below.

Our User Acquisition Partners:

https://www.applovin.com/privacy/

https://www.facebook.com/policy.php

https://unity3d.com/legal/privacy-policy

https://support.google.com/adspolicy/answer/54817?hl=en

https://searchads.apple.com/privacy

https://www.facebook.com/policy.php

Our Advertising Partners:

https://www.inmobi.com/privacy-policy

https://www.facebook.com/privacy/policy/

https://policies.google.com/privacy?hl=en-US

https://unity3d.com/legal/privacy-policy

https://www.inmobi.com/privacy-policy

Appendix 1 – California Privacy Rights:

The provisions of this Appendix apply to California residents under the California Consumer Privacy Act of 2018 (California Civil Code §§ 1798.200 to 1798.199) and its related regulations, as amended or updated (“CCPA”). For the purposes of this Addendum, "Personal Information" refers to data that identifies, relates to, describes, or can be reasonably associated with a particular consumer or household, as defined by the CCPA. This does not include publicly available government records, deidentified or aggregated data, or information otherwise exempt from the CCPA’s scope.

Personal Information Collection and Disclosure:

Over the past 12 months, through your use of our games, we may have gathered and shared the following categories of Personal Information about you:

● Identifiers, device identifiers, advertising ID. This information is collected directly from you or your device.

● Internet or other electronic network activity information, including your use of in-game features and events and information on your in-game activity, and information on your interactions with advertising shown in on our Games. This information is collected from our selected third party analytics providers and advertising partners.

● Geolocation data, including city level location data. This information is collected directly from you or your device and from third party services when you register through them.

● Commercial information, including records of products or services purchased, obtained, or considered, your Apple ID number for Apple, your postcode and state for Google. This information is collected directly from you or your device.

Over the past twelve months, we have gathered Personal Information from the following sources:

You/Your Devices directly.
Advertising Networks and other advertising partners.
Analytics Providers.

We collect personal information for:

● To operate and administer the Games;

● To improve the Games;

● To communicate with you;

● To serve advertising;

● For security and verification purposes, including to prevent and detect fraudulent activity;

● To address and remediate technical issues and bugs.

We may disclose personal information to the following types of entities:

● Other players and users who will see your profile information and in-game activities, as well as any other information you choose to share with them, such as chat data;

● Marketing and advertising partners who use your information to serve you ads in the Games and on other sites;

● Other companies that provide services on our behalf who are prohibited by contract from retaining, using, or disclosing personal information for any purpose other than for providing the services to us;

● Regulators, judicial authorities and law enforcement agencies;

● Entities that acquire all or substantially all our business.

Sharing or Selling of Personal Information:

Over the past 12 months, we have utilized third-party advertising and tracking technologies in our games to collect information about you, your device(s), and your gameplay activity. We share this data with select third parties, such as advertising partners, to deliver targeted ads. You can opt out and manage these technologies at any time through the Privacy Settings or, for certain mobile games, by adjusting the in-app settings. Additionally, you may submit an opt-out request via our web form.

CCPA:

Under the CCPA, California residents are granted specific legal rights, though these rights are subject to certain exemptions. If you are a California resident and no applicable exemption applies to you or your personal information, you have the right to:

● Submit a verified request to access the following information from the past 12 months:

● the categories of Personal Information about you that we collected, sold, or disclosed;

● the categories of sources from which the Personal Information was collected;

● the purpose for collecting or selling Personal Information about you;

● the categories of third parties to whom we disclosed Personal Information about you and the categories of Personal Information that was disclosed (if applicable) and the purpose for disclosing the Personal Information about you; and

● the specific pieces of Personal Information we collected about you;

● Submit a verified request for the deletion of Personal Information we have collected from you.

● You have the right to be free from unlawful discrimination when exercising your CCPA rights. This includes protection against being denied goods or services or receiving a different level or quality of services, subject to certain limitations.

We aim to fulfil all verified requests within 45 days pursuant to the CCPA. If necessary, extensions for an additional 45 days will be accompanied by an explanation for the delay.

You can exercise your rights by reaching out to us via email at contact@applicatetech.com.

Please note that requests for access to or deletion of Personal Information, whether made directly by you or through an authorized agent, require reasonable identity verification based on the requested information and in compliance with relevant CCPA regulations. To process your request, you may need to provide identifying details that match our records to confirm your account ownership.

We do not rent, sell, or share Personal Information with non-affiliated companies for their direct marketing purposes under California’s “Shine the Light” law (Civil Code § 1798.83), unless you give us your consent.